21.09.2020, 10:00

+2Adidas LEGO Schuh offiziell vorgestellt

Beim Gedanken an "Füße" und "Lego" hat so mancher wohl eher schmerzhafte Erinnerungen. Zukünftig soll es aber etwas "fußverträgliches" von bzw. in Kooperation mit LEGO geben, denn noch in dieser Woche, nämlich am 25.09.2020, erscheinen Adidas ZX8000 Sneaker (einstmals: Turnschuhe) im LEGO-Design.


Ob man diese Schuhe braucht, ist gewiss eine gute Frage, ob man sie bekommt, noch eine andere. Denn die Bedingungen zum Erhalt dieses Machwerks sind recht restriktiv:
Variante 1: Man registriere sich ab heute in der Adidas-App; dort wird am 25.09.2020 per Verlosung bestimmt, wer die Schuhe kaufen darf.
Variante 2: Ab 25.09.2020 können die Schuhe im LEGO-VIP-Prämiencenter für 15600 Punkte "gekauft" werden, dies entspricht einem Punkte-Gegenwert von 104€ bzw. vorherigen Käufen in Höhe von 2080€.

In einigen Ländern gibt es noch weitere oder abweichende Varianten, siehe dazu die offiziellen Informationen:
(WE = Westeuropa, ROW = Restliche Welt)

Where and when will the products be available?

The A-ZX8000 LEGO® sneakers will be available globally from September 25, but based on raffle and VIP point schemes only. Below are the individual mechanics used for adidas and LEGO channels respectively.
Adidas US and WE:
Product exclusively available via adidas app in WE and US
In-app registration prior to launch required, winners will be raffled – signup starts September 21
Amongst all entries the winners will be drawn automatically on September 25, 10am local time within the app
Adidas Creative Club members will get informed via a push notification and CRM about signing up for the drop on the 21
WE and US consumers will get informed about the need to register on the app until the 25 on the Campaign Page (adidas.com/A-ZX)) and on each regional product detail page

Adidas ROW:
For the Rest of the World the sneakers will be sold on Sep 25, 10am local on adidas.com as a regular sale without any prior registration needed

The A-ZX800 LEGO® Sneakers will be available on LEGO.com in a very limited run and only through one of these two options in select markets:

VIP FIXED POINT REDEMPTION – redeem 15,600 VIP points to get the sneakers, providing your size is still available
(Applicable in all EU regions and USA)
Starts September 25

SWEEPSTAKES – enter the VIP Sweepstakes and redeem 50 VIP points per entry, with maximum 15 entries for a chance to win the sneakers in your size
If you are not a LEGO VIP member, can you sign up and get your first entry free and enter this competition
(Applicable only in these markets: USA, Estonia, France, Greece, Hungary, Republic of Ireland, Latvia, Lithuania, Luxembourg, Netherlands, Austria, Switzerland, Slovakia, Sweden, United Kingdom)
Starts September 25

Und hier noch die ausführliche englische Presseinfo:

adidas Originals and the LEGO Group Team Up for a Special Take on the ZX 8000 Silhouette
- L is for LEGO® play -

Herzogenaurach, September 21st, 2020 - For the next installment of this year’s A-ZX series, adidas Originals has teamed up with the LEGO Group for a playful take on the ZX8000 silhouette. Demonstrating that you’re never too old to play, this unique release sees the Danish toy company bring its instantly recognizable aesthetics to an adidas archival icon.

So what does it look like? Designed as an ode to the classic LEGO® brick, this unique ZX8000 sneaker is comprised of a multicolor mesh and synthetic suede upper with a rubber outsole. Meanwhile, taking its bold aesthetics to the next level, the shoe features LEGO studs on the heels as well as co-branded tongue tabs. Then, rounding out the look are co-branded yellow sock liners, 6 different colored lace options, and interchangeable LEGO brick lace jewels.

Where can you get it? The adidas Originals ZX 8000 LEGO sneakers launch globally on September 25th through adidas.com/A-ZX.






brickstedt13 , mcjw-s gefällt das

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