During second half this year Denmark will get a new experience centre called LEGO® House - Home of the brick.

LEGO® House is a 12,000 m2 hands-on, minds-on experience centre where LEGO fans of all ages are invited to discover the magic behind the LEGO brand, experience the LEGO history and be inspired by all the endless play and learning possibilities of the LEGO brick. Six different experience zones, three restaurants and a state of the art LEGO store invite guests from all over the world to interact, build and play in a breathtaking setting. The house has free entrance but the experience zones on the first floor require a pre-booked ticket. It will be based in Billund where the LEGO adventure started back in 1932.

When the LEGO House opens its doors, visitors will enter a building that resembles gigantic LEGO bricks combined and stacked in a creative way to create an imaginative experience both outside and inside. In the experience zones guests can expect hours of hands-on and minds-on fun while at the same time engaging in educational and inspirational experiences – everything that LEGO play offers.

Kjeld Kirk Kristiansen, LEGO owner, explains: "The LEGO House will show the past, present and future of the LEGO idea and I am certain it will be a fantastic place, where LEGO fans of all ages and their families and friends will get a wide range of unique LEGO experiences. It is our belief that LEGO play fosters innovative thinking, and the LEGO House gives us an opportunity to make it very tangible what LEGO play offers and how it stimulates children’s creativity and learning."

The house is designed by architect firm BIG (Bjarke Ingels Group).

Jesper Vilstrup, general manager of LEGO House says:
“The building encapsulates what LEGO play and LEGO values are all about. And the creative use of the LEGO brick shape is a true visualisation of the systematic creativity that is at the core of LEGO play. At the moment we can literarily see the LEGO House building growing day by day which is amazing."
The LEGO House will be 23 metres tall, and there will be public access to several roof-top terraces from the outside.

"It is our wish that the LEGO House is used by both visitors and the citizens of Billund; the birthplace and home town of the LEGO Group. For this reason a large part of the building – 2,000 square metres - will be a covered square with free access for the public, and we hope it will be a natural gathering point for people living in Billund as well as visitors” says Jesper Vilstrup.

Construction of the building began in early 2014 and the LEGO House will be inaugurated in second half of 2017.